Environmental Standards and Certifications in Sports

6 May 2025
15:00 - 16:00 CET
Sustainability in sports goes beyond good intentions, it requires clear standards and verifiable commitments.
This webinar explores key environmental process and product certifications that help sports organizations manage and improve their environmental performance.
Participants will gain an understanding of internationally recognized frameworks, including ISO 14001, EMAS, and ISO 20121, as well as the role of ecolabels in green procurement.
Through real-world examples from sports federations and clubs, this session will provide practical insights into how certifications enhance credibility, ensure legal compliance, and drive continuous environmental improvement.
PROGRAM:
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50 min: Introduction to environmental standards and certifications relevant to sports, including their benefits and implementation strategie
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10 min: Q&A
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Lecturer: Matteo Semeraro, Sustainability Management Researcher, Scuola Superiore Sant’Anna
New EU regulations on green claims: how to communicate without greenwashing

21 May 2025
15:00 - 16:00 CET
This webinar will outline the new regulations against greenwashing introduced by the 2024/825/EU Directive.
As sustainability becomes a key focus, sports organizations are under increasing pressure to implement and communicate their environmental efforts. However, without clear communication rules, some green marketing initiatives risk being misleading.
This session will provide participants with an overview of the regulatory provisions to follow and the bans to respect in order to use environmental claims correctly. Also, some examples of greenwashing cases in sports sector will be presented.
PROGRAM:
- 50 min: Overview of EU regulations on green claims: new definitions, provisions and bans introduced by 2024/825/EU Directive that modifies 2005/29/CE Directive on Unfair Commercial Practices. Notes on the proposal for a Directive on "Explicit environmental claims". Examples of greenwashing in the sports sector.
- 10 min: Q&A
- Lecturer: Roberta Iovino, Assistant Professor, Sant'Anna School of Advanced Studies
Green Procurement and Bidding in Sports

16 June 2025
15:00 - 16:00 CET
Smart Spending, Sustainable Winning: Green Procurement and Bidding in Sports.
From stadiums to merchandise, every purchase in the sports industry impacts the environment. This webinar focuses on green procurement strategies and sustainable bidding processes that can transform the way sports organizations operate.
The session will provide practical insights on integrating sustainability into procurement policies and bidding criteria, ensuring that events and facilities are built for a greener future.
PROGRAM:
- 50 min: Overview of green procurement strategies and sustainable bidding in sports
- 10 min: Q&A
- Lecturer: Alessio Novi, Sustainability Management Researcher, Scuola Superiore Sant’Anna
28 January 2025
15:00 - 16:00 CET
The first webinar focuses on "Guidelines for the EnvironmentalManagement of Canoeing and Kayaking Events." These guidelines aim tosupport sports organizations in their journey toward sustainabilityby offering practical advice and solutions for reducing theenvironmental impact of events. Covering the entire event lifecycle, from planning to post-event evaluation, the guidelines address keyareas such as energy use, waste management, water conservation, andresource efficiency.
By following these recommendations, organizerscan make more sustainable choices that not only benefit theenvironment but also enhance the overall experience for participants and spectators. This session will provide attendees with the toolsand inspiration needed to implement effective environmental practices in their events, plus direct examples of guidelines applications.
PROGRAM:
20 min: Overview of the "Guidelines for the Environmental Management of Canoeing and Kayaking Events" and presentation of thenew web based platform by Professor Tiberio Daddi and Matteo Semeraro(Scuola Superiore Sant'Anna).
30 min: Presentation by Anna Merlini from the Italian Canoe and Kayak Federation (FICK) and Jacob Marusic from the Slovenian Kayak Federation (KZS), sharing their experiences in implementing the guidelines to improve the environmental performance of their events.
Interactive Q&A Session
Understanding the environmental impact of Sports Events through Life Cycle Assessment

19 Febrary 2025
15:00 - 16:00 CET
This webinar delves into the importance of conducting a Life Cycle Assessment (LCA) to understand the environmental impact of sports events. LCA offers a comprehensive analysis of every stage of an event, from raw material use to waste disposal, enabling organizers to identify key areas for improvement. Through this process, sports organizations can calculate their carbon footprint and develop targeted strategies to minimize emissions, optimize resource use, and reduce overall environmental harm. By adopting LCA, events can align with global sustainability goals and demonstrate accountability to stakeholders. Participants will leave this session equipped with the knowledge to implement LCA methodologies in their own contexts, driving meaningful environmental change.
PROGRAM:
- 30 min: Explanation of Life Cycle Assessment (LCA), its importance in calculating the carbon footprint and overall environmental impact of sports and kayak events, by Professor Tiberio Daddi and Matteo Semeraro (Scuola Superiore Sant'Anna).
- 15 min: Presentation by Georgia Griva, Project Manager of the Hellenic Canoe-Kayak, SUP, Surfing Federation (HCKF), discussing the use of LCA to identify impactful sustainability strategies, with a focus on challenges and successes in reducing the carbon footprints of canoeing and kayaking events.
- 15 min: Q&A
Sustainability Rating Tool to Breener Competitions

17 march 2025
15:00 - 16:00 CET
This webinar session introduces the Sustainability Rating Tool (SRT), a cutting-edge resource developed by SSSA to help sports organizations assess and enhance the sustainability of their events. The SRT evaluates nine key environmental dimensions, including waste management, energy efficiency, transportation, and biodiversity. By examining these dimensions, the tool provides a clear sustainability score, ranging from 0 to 100, offering organizers a snapshot of their event's environmental performance. The SRT not only highlights areas for improvement but also helps organizations prioritize actions to bridge the gap between current practices and ideal sustainability standards. This session will empower participants with a practical tool to make informed decisions, ensuring their events set a new benchmark for environmental responsibility.
PROGRAM:
- 30 min: Presentation of the Sustainability Rating Tool (SRT), its functionalities, and the new web based platform by Professor Tiberio Daddi and Matteo Semeraro (Scuola Superiore Sant'Anna)
- 15 min: Presentation by Project Manager of the Croatian Canoe Federation (CCF), sharing experiences with the SRT, detailing how the tool helped evaluate event sustainability and prioritize improvements effectively.
- 10 min: Q&A